• White Island, Bay of Plenty

Life & Style

From the laidback to the sophisticated, there is plenty of choice for holidaymakers in the Bay of Plenty.

The heritage of the Bay of Plenty is threaded across various landscapes, presenting a fascinating storybook for visitors to explore and enjoy. When Captain Cook first reached the shores of the Bay of Plenty in 1769, he was so impressed by the regions plentifulness – the fertile sea, land and natural resources, he named it the ‘Bay of Plenty’.

This plentifulness continues today with an abundance of seafood, kiwifruit, avocado and Manuka honey. In the modern day the area has also developed with a thriving café and restaurant scene and is home to a number of internationally recognised chefs and ‘foodies’.

Bay of Plenty is rich in Māori culture and history with sacred spots such as Mauao, Papamoa Hills and Maketu, and many pa (fortified village) sites. Guided tours to these historic sites highlight the area’s cultural history.