First to see the sunrise of each new day and the site of the first meetings between Māori and European, in Tairāwhiti-Gisborne the past, present and future meld into one.

Sitting proudly on the edge of the Pacific Ocean, Tairāwhiti is te reo Māori for, “the coast upon which the sun shines across the water”.

While this couldn’t be truer, there is much more to discover here. Tairāwhiti is more than a name, it’s a feeling of manaaki (generosity) and aroha (love) you won’t find anywhere else.

Tairāwhiti is a region of many firsts. In addition to welcoming the sun, Gisborne saw some of the first Māori to land after their epic Pacific navigations in the fourteenth century. Their many descendants now make up almost half of the region – an authentic expression of what it means to be a bicultural nation. It’s also where, in 1769, Captain James Cook anchored his ship Endeavour and came ashore for the first meeting on land between Māori and Pakeha. The beginnings of a modern nation truly started here. Now you can venture out on an authentic waka, see the first light of the day from the top of Mount Hikurangi or experience culture just through interacting throughout the region.

Tairāwhiti-Gisborne is one of the first wine regions in New Zealand and is recognised globally for its Chardonnay, Viognier, Gewürztraminer and Chenin Blanc. Many of our world-class vineyards offer cellar doors to indulge your passion for wine and food. It’s the surf capital too as it’s got, arguably, New Zealand’s best breaks.

In summer, campers and sun lovers descend on the beaches. Cyclists, trampers, hunters and fishers love exploring the hinterland all year round.

Tairāwhiti-Gisborne is rich in history, culture, cuisine and adventure. And yet it remains undiscovered by so many New Zealander travellers. So haere mai (welcome), this is Tairāwhiti-Gisborne where our taonga (treasure), is your taonga too.


Tairāwhiti-Gisborne Products

  Trade Contact: Kim McVicker